How Should Coke Face the Sugar Challenge? Get Rid of It

Published April 8, 2013

How Should Coke Face the Sugar Challenge? Get Rid of It

Filed under: Addictiveness of Cocaine

Over the years, Coca-Cola faced a number of challenges, including its latest challenge, "sugar." According to Advertising Age, sugar is becoming "Public Enemy No.1." As noted, "It's blamed for obesity and even termed toxic. A new book claims it's …
Read more on AdAge.com

Laser Beam Targets Brain to Switch off Cocaine Addiction

Filed under: Addictiveness of Cocaine

The research, which will be published in Nature, shows the role that the prefrontal cortex plays in cocaine addiction. The scientists believe the therapy could be tested on humans immediately. Antonello Bonci, of the NIH's National Institute of Drug …
Read more on IBTimes.co.uk

Coming down

Filed under: Addictiveness of Cocaine

According to Mark Ryan of the Louisiana Poison Control Center, the drug's addictive potential comes from the fact that it triggers the flow of serotonin, a neurotransmitter associated with euphoria. "It's like pain medication," he says. "After a while …
Read more on ESPN

ADHD drugs could be coffee 2.0 on college campuses

Filed under: Addictiveness of Cocaine

So Oremus takes Concerta, a long-acting and less addictive version of Ritalin. "The problem with ADHD," Oremus told … And it is illegal – Adderall is classified in the same category as cocaine and methamphetamine. There are risks – particularly for …
Read more on MyNorthwest.com