What Dictates How Books Are Displayed at Bookstores?
Question by M: What dictates how books are displayed at bookstores?
I’m told large chain bookstores like “Borders” and “Barnes and Nobles” are given “programs” that dictate what books are displayed face-out, which are not, and the structure of various displays… Who or what decides which books get the preferential treatment of being displayed face-out rather than spine-out? Exposure makes a big difference in people’s decisions to buy — do some publishers pay for better exposure, or on what are the programs/decisions to display certain books face-out based?
Best answer:
Answer by The Man with No Name
Big publishers absolutely pay to have their books for a time, up front, faced and practically smashed in your face when you walk in. Usually though, big stores like Books A Million will put all new releases on a table together for about a week. At least every writer’s book is equal in exposure on Amazon…
Answer by tictactoe
I am a publisher and can tell you that we do not offer financial incentives to book stores to have books facing face out or spine out.
However, we do put money into promotional exercises that will see them on their own temporary stands and that means that we do have to pay for the floor space that those stands take up, but once they go into the regular retailing shelves we have no control over anything, only the book seller does.
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